Trends are continuing to show an increasing amount of customers going online to search for products and services. The reasons are clear: more convenience, more choice and less hassle. The major drawback however is that customer’s lack the assurance that the product they are viewing is the right choice for them.

Particularly to consumers with a medium to low level of expertise, the increase in product complexities and range of options are overwhelming. This leads online-shoppers to discontinue their shopping and go to a high-street shop to seek expert but usually biased advice.



The Smart Assistant fills this gap by offering consumers an interactive product advisor, based
on semantic technologies. The shopper is taken through a jargon free dialogue process
that determines which products are most suitable, and then ranks these accordingly.

Flexibility is key to the service offering and is necessary to ensure
an optimal shopping experience and an increase in purchasing confidence.


Our promise: Significant increase to your conversion rate and customer satisfaction